Executive Communications & Marketing

Mizzou Marketing and Communications is a critical partner in helping the institution meet its mission and strategic goals. The marketing team for Mizzou Online is committed to working in an intentional, data-informed, forward-looking, and collaborative manner to implement a comprehensive enrollment strategy.

Mizzou Online Marketing works collaboratively with academic leadership and the University's marketing professionals to create a marketing strategy that is consistent with the University's overall brand and that supports the institution's Strategic Enrollment Plan. Mizzou Online Marketing bears primary responsibility for the execution of that strategy as it pertains to online education.

The Director of Marketing for Mizzou Online reports to the Associate Vice Chancellor for Communications and Marketing. Operating within a centralized marketing model, this position will initiate, develop, plan, strengthen and implement innovative processes, technology enhancements and best practices with a continuous improvement mindset to facilitate student recruitment, retention, and graduation for Mizzou Online. The director is a highly visible department leader, supporting an extensive group of internal and external stakeholders. The incumbent must have effective marketing, communication, and leadership skills.

This is an in-person/on-campus position. Reimbursement of relocation expenses is available.

Position Responsibilities
Strategy Development & Monitoring:

• Develops marketing strategies and materials for online programs, including digital advertising, website maintenance, and online program inventories.
• Supports the student lifecycle through the development, cultivation, and delivery of a multi-faceted enrollment communication strategy.
• Assesses the competitive landscape, developing and recommending effective strategies to recruit mission-aligned applicants to Mizzou Online.
• Develops a comprehensive web strategy and site design for Mizzou Online.
• Ensures Mizzou Online uses the most contemporary and effective approaches to reach prospective students and coordinates innovative communication initiatives through a variety of media including digital marketing, print, web, email, and social media.
• Analyzes marketing performance data overlaying key enrollment outcomes to adjust strategy, identify new markets, etc.

Message Execution:

• Oversees the daily management of messages to target populations in the enrollment funnel leveraging multiple channels and evaluating the effectiveness of outreach.
• Ensures execution of communication strategies and tactics, plans and goals based on demographic analysis, market research and other admissions data to align with strategic plans and enrollment goals.
• Inspires, writes, and leads the development and creation of engaging communications that support the entirety of the enrollment funnel and support a multichannel marketing plan.

Leadership:

• Leads a team of approximately 10 full-time staff.
• Oversees the operational budget for the unit, plus the ad spend related to recruitment.
• Serves as a member of the MU Marketing and Communications leadership team.
• Partners with internal MU Marketing and Communications leaders to understand requirements and develop solutions.

Other duties as assigned

M - F; 8-5

A Bachelor's degree or an equivalent combination of education and experience and at least 7 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred Qualifications

• Experience marketing higher education or prospective students and families.
• Experience with a Slate CRM instance used for recruitment.
• Ability to lead teams through competing and rapidly changing priorities and deadlines.
  

Salary Range:$125,000-$150,000

Grade: GGS-14

University Title: Director II Strategic Communications

Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.

Resume, cover letter

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits.

Values Commitment

We value the uniqueness of every individual and strive to ensure each person's success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.

In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research, and engagement.

Equal Employment Opportunity

The University of Missouri System is an Equal Opportunity Employer. Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, or protected veteran status, or any other status protected by applicable state or federal law. This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations. For more information, visit https://www.umsystem.edu/ums/hr/eeo or call the Director of Employee and Labor Relations at 573-882-2146.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.